Late Breaking News From L'Image Salons and Spas

PAST BECOMES PRESENT AT L'IMAGE SALONS
WITH UPDATED LOOKS FOR HOLIDAY HAIR

DALLAS -- The last year of the twentieth century begins this holiday season, and hairstylists everywhere face the challenge of welcoming it with hair fit for festivities.

"The 1998/1999 holiday season is unique because it indicates the last year of the decade and of the century," says Dayton Mast, owner of Dallas' L'Image Salons and Spas. "Holiday hair must capture the feel of the '90s, but also incorporate the classic elements from the past, with an eye towards the future."

Weather it is childhood pigtails, adolescent center parts, teen "wings," professional bobs or sophisticated updos, Mast feels hair styles embody the feeling of a certain place and time.

"Holiday and social gatherings go hand in hand, so women have an excuse to dress up and flaunt their glamorous sides." explains Mast. "Hair styles should command attention with their ingenuity, yet remain classic enough to look beautiful in family photo albums for years to come. "

For the '98 holidays, stylists at L'Image recommend incorporating the technology of

the present with the intrigue of the past.

The classic bouffant harks back to earlier times, but, when altered for this holiday season's galas, it captures the sleekness of the present and future. To update the bouffant: spray dry hair with spray gel, backcomb hair from the base, then carefully smooth hair on top of the base, leaving highlighted strands free at the temple.

Another versatile style that says "retro romance" and "contemporary flair" for the holidays is an update of the flapper girl look of the 1930s. To achieve this "past meets present" style, apply gel thoroughly into clean, chin-length hair, then fingerwave the saturated half using fingers and a comb.

When waving is completed, spray hair with a strong-hold spray and dry under chair dryer, giving hair a glassy finish that is perfect for a night on the town or a New Year's Eve bash. Use a feminine rhinestone or pearl barrette on the side for added drama and glamour.

Take the advice of Mast and the L'Image stylists this holiday season; welcome the last year of the century by making a

statement with a "past meets present" hair style. Use a new twist on an old 'do to incorporate the glamour of the past with the technology of tomorrow.

Dayton Mast, a member of the prestigious Intercoiffure International, established L'Image Salon 21 years ago in Dallas' Highland Park. Since that time L'Image has grown to encompass four salons, two full-service day spas and Cosmetique, a fine gift, jewelry and fragrance boutique adjacent to each salon.

Mast has also been featured in numerous magazines, including Vogue, Glamour, Woman's Day, Allure, In Style, Redbook, Bride's and Mademoiselle.

L'Image stylists attend monthly classes to keep up with the season's trends and styles. This has contributed to L'Image's reputation as one of Dallas' foremost salons. "Keeping abreast of what is happening on the runways and in the streets is important to us so we can pass the information on to our clients," says Mast. "Education is the key to understanding precisely what our clients want and need in terms of trends and the latest hair fashions."

The two L'Image Day Spas are located at :

  • 520 Village on the Parkway in Dallas, 972/934-8080 and
  • 385 Preston Park Village in Plano, 972/964-7577.
  • Other L'Image Salons are located at 47 1/2 Highland Park Village in Dallas, 214/526-6410 and
  • 9240 Lincoln Square 11 in Arlington, 817/548-1877.